Internal Public Relation

Internal Public Relation

It is curious that when say “a company,” sometimes we mean all its employees and sometimes only the top management or owners. For the top management, the rank and file is a public, to be entertained and befriended as a category.

Internal PR is maintained by means of:

1. Counseling and dialogue

Employees may have to be advised to get adjusted to their jobs.

2. Self expression forums

Employees should have access to higher management to convey their problems and useful ideas. The employees may express themselves through suggestion schemes. These contribute a fund of ideas based o actual working conditions. However it is necessary not to promise that the suggestions would all be translated into schemes. At the same times, good ideas need to be rewarded. If a company conducts its own slogan contest, it may give a prize to the winning slogan and save on publicity expenditure.

3. Publication

As seen earlier in this section, house journals help to create a family felling in an organization. If a house journal s supplemented by get together (of employees at a given station) and camps (of employees located at different stations), a bond of cordiality is created .the publication can serve as a base for such get-together and camps.

4. Free films, entertainment shoes, educative lectures

Even in the days of overexposure to films through T.V., rare and attractive films can be screened specially for employees. Similarly, magic shows, hypnotism shows, gymnastics shows, etc can be arranged for them Educative lectures, yoga and meditation camps and medication camps and celebration of special days (e.g. EID Day), poetry meets, etc are some more means of solidifying employee bonds.

5. Felicitation

Employees and. their family members can be felicitated for their achievements merit rank, scholarship, adventure feats etc. Inviting family members by creating occasion: A campaign like a tree plantation drive can be used to create a good image in the outside world and an occasion for employee’s family members to meet in informal surroundings. Family members may also be invited for national days like the Independence Day and the republic days.