Steps to Public Relation

Steps to Public Relation

When a programmed is organized on the following four steps procedure, favorable results are predictable.

1. Set Specific Goals. Not General Goals. If your goal is merely to create a better corporate image, most of your public relations budget will.

2. Measure Your Results against Your Plan at Regular Intervals: A strong, well-planned public relations programmed can become weak, if it is not appraised regularly. A formal appraisal should be built into the program at least every six months, more frequently in many cases. In appraising the programmed, look at both your successes and failures.

3. Based on Appraisal and Analysis. Alter Your Goals, your Plan Your Actions. Probe the validity of your public relations goals, and the validity of your public ‘relations plan. Sharpen the goals and alter the plan as necessary, and continue the cycle over and over again. for getting optimum results from a planned public relations programmed follow the rules given below:

4. Focus on ‘the Pivotal Job First. Try for multiple results from a single action if possible.

5. Give people what they want, Not Just What you want. The material must satisfy both the media man and the user or consumer.

6. Have a Point of Distinction. Every product has a unique selling proposition and all advertising should focus on it. The same applies to relations effort should focus on it.

7. Go Far Enough, Fast Enough. Then Stop Public relations resulted slam, if ever, accrue overnight. Quitting too soon is as wasteful as continuing to race after you have crossed the finish line.

8. Never substitute Words for Ideas and Honesty. “Undersell, never oversell” is the watchword of professional public relations men. Do not make up facts, be honest, it’s worth it. Honesty pays off. Tricks are not worth the trouble. In conclusion, it may be reiterated that public relations is the job of educating people in favor of your company. To get good results with public relations at low cost, adhere closely to these vital principles; Plan your public relations goals. Plan specific actions to meet these goals. Measure results against the plan at regular intervals. Alter the programmed as soon as your analysis shows you can improve either goals or actions.